A Christmas Card is a Greeting Card sent as part of the traditional celebration of Christmas in order to convey between people a range of sentiments related to the Christmas and holiday season. Christmas cards are usually exchanged during the weeks preceding Christmas days by many people (including non-Christians) in Western society and in Asia. The traditional greeting reads “wishing you a Merry Christmas and a Happy New Year”. There are innumerable variations on this greeting, many cards expressing more religious sentiment, or containing a poem, prayer, Christmas song lyrics or Biblical Verse others stay away from religion with an all-inclusive “Season’s greetings”. A Christmas Card is generally commercially designed and purchased for the occasion. Many Christmas cards show Christmas traditions such as seasonal figures (e.g., Santa Clause, snowmen, and reinder), objects associated with Christmas such as candles, holly, baubles, and Christmas trees. The Greeting Card Association is an international trade organization representing the interests of greeting card and stationery manufacturers. John Beeder, former president of the Greeting Card Association, says greeting cards are effective tools to communicate important feelings to people you care about.